CraftWell thrives at the intersection of style, health and well-being.

Our vision is to inspire a lifestyle, not sell a product. Whether it's a medical device, health insurance or a retail space, we help companies connect with their audience through authentic storytelling and purposeful design. We build brands that are experienced—not just viewed.


What we do

Brand Positioning & Brand Personality
Brand Messaging & Guidelines
Website Design & Development
Identity Design & Multimedia Assets

Responsive Websites
Content Strategy
User Experience (UX)
Rich Media Campaigns
Social Media Campaigns

Additional Services
Video Production & Photography
Print Design
Experiential Design
Strategy Consulting
Digital Strategy & Web Drivers



We will illuminate your brand’s North Star, and all creative executions will align with that coordinate.


We can partner with your team to clarify your brand’s strategy, profile your target audiences and define the values. We will then breathe life into the best creative execution that will elevate and differentiate your brand in the market when you launch.

View Our Projects →


Our values

Strategy First
Our work is built on simple, thoughtful strategies that are clear and actionable.


Thought Partnership
We hope to become so essential, that there’s no question that we will act as an extension of your team.

We Work with the Best
We connect, collaborate and play with many of the industries’ most creative professionals in Los Angeles and New York.

We Craft Brand Experiences
We work with our clients to define a brand map that will keep our teams in lockstep as we move at a breakneck speed to deliver the best brand experience possible.

Our Process →


Client experience

Please drop us a line and we'll share some of our most effective and exciting stuff with you.