A brand strategy & design STUDIO

CraftWell thrives at the intersection of style, health and technology.

Our vision is to inspire a lifestyle, not sell a product. Whether it's a medical device, health insurance or a retail space, we help companies connect with their audience through authentic storytelling and purposeful design. We build brands that are experienced—not just viewed.

 
 

What we do

STRATEGY
Research
Positioning
Brand Platform
Messaging

IDENTITY
Logo Design
Visual Design Language
Brand Guidelines
Naming
Brand story/messaging

CREATIVE
Web & Digital Media
Print Collateral
Branded Environments
Marketing Communications
Rich Media Campaigns
Social Media

ADDITIONAL SERVICES
Copywriting
Video Production
Photography

 
 

 

We will illuminate your brand’s North Star, and all creative executions will align with that coordinate.

 

We can partner with your team to clarify your brand’s strategy, profile your target audiences and define the values. We will then breathe life into the best creative execution that will elevate and differentiate your brand in the market when you launch.

View Our Projects →

 
 

Our values

Strategy First
Our work is built on simple, thoughtful strategies that are clear and actionable.

 

Thought Partnership
We hope to become so essential, that there’s no question that we will act as an extension of your team.

We Work with the Best
We connect, collaborate and play with many of the industries’ most creative professionals in Los Angeles and New York.

We Craft Brand Experiences
We work with our clients to define a brand platform that will keep our teams in lockstep as we move to deliver the best brand experience possible.

Our Process →

 
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Client experience

Please drop us a line and we'll share some of our most effective and exciting stuff with you.

 
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