In today's clutter of media, brands need consistency, clarity and purpose. Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, we help our clients create awareness.

WEB   |   PRINT   |   VIDEO   |   BRANDING

Want to know how we do it? We'll be happy to show you. Connect with us below.

Brand Positioning

Vision & Values

Content Strategy

Social Media



Graphic Systems

Brand Identity

Interface Design

Digital Advertising

Print & Promotional Materials

Broadcast Design & Photography


Audience & Behavioral Analysis

User Workflows

Wireframes & Prototyping

User scenarios

Front End Development

iOS & Android 




Simple is best.

The best campaigns and products are the ones that need little or no explanation. Our primary mission is to solve a problem in creative yet simple way.

We work differently.

Ideas come from everywhere and everyone. We encourage our teams to participate and contribute. Everyone has ideas, and everyone has a voice.

We play together.

A close collaboration with our clients is crucial for success. We embrace hands-on design and product immersion, we will learn about you, and you will learn about us.

We make it better.

We can craft a strategy for you using our wealth of experience, or we can augment an existing strategy and further hone it for success.

We start from the beginning,

and we create a bond with our clients that in combination with our strength, process, and experience, help us to have a thorough understanding of what their brands need.


We craft experiences.

We go step by step with our clients to create a personalized journey with our eyes and ears open to create the best experience ever.

We listen.

To our clients, their customers, and their brand's communities. Frequent and direct communication with our client is essential to create unique and immersive experiences for customers.

We work with the best.

We connect, collaborate and play with many of the industries’ most creative professionals. Our network ensures that we bring innovative and fresh ideas to our clients, and we bring results.

We are curious.

We ask questions (a lot of them), and that is how we understand what our client needs and how we can help them to elevate their brand.


Please drop us a line and we'll share some of our most effective and exciting stuff with you.


When you work with CraftWell you will always work with one of us. We roll up our sleeves and are involved in every project. We have worked late nights and long hours to create award-winning campaigns, and we have done so by handling all of the details on projects big and small. Branding. Advertising. Photography. Video. Digital. We've done it. We are happiest when developing multi-faceted campaigns that push limits. We’ve also been around long enough to know that this business is about people and relationships as much as it is about pixels and concepts. We make it easy for you, so let’s get to work.


REBECCA HEINEMANN | Founder, Creative Director

REBECCA HEINEMANN | Founder, Creative Director

Utilizing best practices in user experience, strategy and branding Rebecca has led and launched countless campaigns throughout her career. Working with HBO, Vail Resorts, Pfizer and Universal Music Group (to name a few) she was instrumental in developing many of those brands businesses.

Career highlights include, creating the award-winning experiential campaign for AMD’s (Advanced Micro Devices) developers conference, then followed by a post as Creative Director for Anthem BCBS, where she was instrumental in creating their digital department. For the last several years Rebecca has partnered with funded start-ups, non-profits, Fortune 500s, entertainment brands, and technology brands leading the creation of their identities and consumer sites. From print to digital experience and everything in between, Rebecca's creative vision will drive engagement for your brand.  

When not focusing on CraftWell, she spends time with her young son and her husband. You can often find them hiking Griffith Park or barbecuing in their backyard in Studio City. Organic everything, home-cooked meals, kefir smoothies, and farmers’ markets – these are some of her favorite things (in addition to her son and husband of course).

To see some of Rebecca's past work (before life at CraftWell) check her out on Behance.



Erick is a creative tinkerer, a problem-solver with a passion for meaningful experiences and amazing design, always driven to create and bring new ideas to life. His years of experience in digital advertising taught him the importance of storytelling and branding, as well as how to adapt to different creative processes and methodologies to deliver best practices results.




Dan hails from New York, and comes to us with over 15 years' experience in the ad game. He has hawked his wares at agencies up and down Madison Avenue—and beyond—for clients such as HP, Chase, NY Times, AT&T, FitFlop, Abbie, Dell and Humana. Dan's goal is to always serve the brand and make the customer think, stop and, ultimately shop. He takes his work seriously, though not himself. When not thinking up clever and impactful communications, he can be found at home with his wife, 2 reasonably beautiful children, 1 dog, and a growing guitar collection.


Contact Us

Interested in working with us? Drop us a line about your project, brand, RFP, or design conundrum.


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