We love nothing more than helping clients nail their brand positioning. Why? Because it’s transformative for their business. It’s an amazing moment of clarity when businesses take the time to dig deep into what makes them different and why it matters to their customers. Once they begin to do this, meaningful value sets them apart from their competition.
Here are 4 questions all businesses should ask themselves to see if their brand is positioned for success.
Is your brand positioned…
1. to compete?
2. to help people value your brand?
3. to make informed decisions?
4. to stand apart?
"Differentiation in today’s overcrowded market-place is critical for growth and for businesses to cut through the clutter to survive. As a result, you must take the time to get it right. Focusing on it is the best way to ensure your business is positioned for sustained growth. And for your brand, focusing on positioning is the best way to find a meaningful space in the hearts and minds of the people vital to your success." Tracy Lloyd, Emotive Brand