Every year it’s always fun to try and predict the future of design trends. Creative Director Rebecca Heinemann shares one in particular that she sees shaping design in 2019.
“An overarching trend I’ve noticed, across the board, is the way top brands cut through the clutter with a simpler and uncompromising visual aesthetic. The best brands make life simple. Think Apple, Google, or Netflix. They make everything about their services and products easier. By simplifying customer experience in a complex world, these brands win customer loyalty.”
Data recently gathered by Siegel+Gale, asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include:
55 percent of people are willing to pay more for simpler experiences.
64 percent of people are more likely to recommend a brand that delivers simple experiences.
A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.
Companies that fail to provide simple experiences leave an estimated share of $98 billion on the table.
At CraftWell, we’ve always believed that great brands are the simple ones. The most powerful live at the intersection of clarity and surprise. Cutting through the clutter, they’re impossible to ignore.
To read more about what others in the industry are paying close attention to hop over to Creative Bloq.