The Anthem BCBS in-house design group needed a brand refresh as it added on new digital and video capabilities.



Anthem BCBS

scope of work

Discovery/Strategy, Creative Direction, Identity Design, Branding, Messaging, UX/UI, Content Architecture, Visual Design, Web Development, Copy



A PR campaign was initiated and so we breathed some new life into an existing MARCOM group. From concept to logo to website, this in-house studio was re-imagined with a fun and vibrant voice.


What we accomplished:



We embarked on a total rebrand, providing an unique web design that captured the studio's exceptional talent. We launched a handful of new collateral for the PR effort, including PowerPoint templates, business cards, mugs, posters, and even sourcing the right t-shirts to display the new logo.



We created a strategically meaningful, benefit-oriented campaign that encouraged and inspired business units within BCBS to work collaboratively with MARCOM.



Repositioned and refreshed Marcom as a strategic and creative partner.