Amgen launched a breakthrough treatment for melanoma. We supported the team by developing the unbranded campaign.

 

Client

CDM NYC/LA
AMGEN

scope of work

Print Ads and Conference Panels, UX/UI, Content Architecture, Visual Design, Animation and Video.

 

Goal

Develop a global DSE campaign to help educate oncologists and other healthcare practitioners on the link between the immune system and cancer, describing the key cellular players and how cancer hides from the immune system. More specifically, how it might be possible to genetically modify a virus to fight cancer. Once a strategy was in place, we set out to create an ecosystem that would support the initiative. 

 
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