Best Offline + Online Event Campaign EventTECH Award
Advanced Micro Devices (AMD)
George P. Johnson
Scope of work
Discovery/Strategy, Creative Direction, UX, Visual Design, Experiential Design, Collateral Materials
AMD needed to build buzz for it’s heterogeneous computing community and developer’s conference. To help them blow up their computing cred, we repositioned and reenergized the brand which set them apart as leaders in the industry.
What we accomplished:
An online platform was created, AFDS-D, which extended the reach of the summit beyond the four walls of the physical event. Simi-Live technology helped provide pre-recorded video content (technical sessions), which was repurposed along with live Q&As with the speakers for the digital audience. Live-cast technology streamed a live feed of keynote speaker sessions with realtime chatting and Q&A.
AFDS-D also enhanced audience communities for AMD, increased registered users on the digital platform and generated significant positive press and social media buzz. The platform exceeded target registrants by 750 percent, total time spent by AFDS-D participants was 9,036 hours and attendees clocked 7,365 digital space visits and downloaded more than 5,500 files of content.